Which term is used to describe the main points of information that you want your audience to hear, understand, and remember?

The term "key messages" is utilized to encompass the most crucial information that needs to be communicated effectively to an audience. These are the core points that are crafted to resonate with listeners, ensuring not only that they hear the information but also that they can comprehend and retain it. Key messages are typically straightforward, memorable, and strategically framed to highlight the essential aspects of a topic or issue.

In public health, and indeed in any communication context, establishing key messages helps to focus the audience's attention on the most important findings or actions needed. This approach is particularly vital during public health campaigns or when disseminating critical health information, as it allows for clarity and consistency in messaging, making it easier for the public to understand the implications of the information shared.

Concepts like "primary assertions," "critical remarks," and "essential details" are relevant in communication contexts but do not encapsulate the primary objective of delivering comprehensible and memorable information in the same way that key messages do. Primary assertions might refer to significant statements or claims, while critical remarks could indicate evaluative comments rather than core messages. Essential details could refer to specific information but may not convey the overarching messages that need to resonate with an audience.