What should you do to prepare for a media interview?

Understanding the topic, the audience, and the interviewer is critical for preparing for a media interview because it enables you to tailor your message effectively. Knowledge of the topic ensures you can communicate your points confidently and accurately, while understanding the audience allows you to align your communication style, tone, and content with their interests and knowledge level. Additionally, being familiar with the interviewer helps you anticipate their questions, gauge their style, and respond in a way that resonates with both them and the audience. This comprehensive preparation increases the likelihood of a successful interview, as it equips you to engage meaningfully and convey your message clearly.