What should a local health department include in a media advisory for a vaccination campaign?

In crafting a media advisory for a vaccination campaign, including the date, time, and location of the press conference is crucial. This information allows journalists and news outlets to understand when and where the event is occurring, enabling them to plan their attendance and coverage effectively. Providing clear logistical details ensures that media representatives can coordinate their schedules and get accurate information to their audiences about the vaccination efforts being promoted.

In the context of a local health department's communication strategy, it's vital to facilitate media involvement to maximize outreach and awareness. While other elements, like campaign messages and audience or statistics from previous campaigns, are important for the broader communication strategy, the specifics of the press conference–such as date, time, and location–are essential pieces of information that directly inform media presence and subsequent messaging to the public.